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30-01-2008 : CSR in your company - aims, strategy and tactics

Artykuł dodany przez: damian Data: 2008-01-25 18:02:34

Corporate Social Responsibility Committee (CSR) of the American Chamber of Commerce in Poland is organising a workshop on "CSR in your company - aims, strategy and tactics".

The workshop will take place on Wednesday, 30 January at 8:00 a.m. at the AmCham Board Room (Warsaw Financial Center, ul. Emilii Plater 53, 14th floor). Guest speakers will be Agnieszka Dziedzic, President and Joanna Głuchowska, Account Director of Feedback/Hill & Knowlton.

Agenda of the workshop provides for:

  1. Understanding CSR (CSR vs charity, appropriate and inappropriate aims of CSR actions)
  2. Is my company ready for CSR?
  3. Planning for CSR - a step by step guideline (situation analysis, strategy, tactics, timing, budget)
  4. Evaluating CSR - how to measure success
  5. Using CSR for media relations

For more information visit http://amcham.pl


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